Custom Concrete Concepts, a Byron Bay–based business specialising in bespoke concrete furniture and architectural elements, approached CG Creative Design to develop a modern, versatile brand identity that reflected the craftsmanship and individuality of their work. The goal was to create a visual identity that felt strong, refined and reflective of the brand’s creative edge.

The resulting logo design features a distinctive mark inspired by the organic shapes of the company’s custom benches, counters and surfaces. Supported by a clear style guide, the brand was rolled out across vehicle signage, business cards and marketing materials, providing a cohesive and professional look that strengthens recognition and communicates the quality of Custom Concrete Concepts’ craftsmanship.