Peach Black is a contemporary art gallery and multi-purpose cultural space in the heart of Sydney, hosting exhibitions, concerts and creative events that celebrate innovation and collaboration. The gallery approached CG Creative Design to create a bold, modern brand identity that would distinguish it from more traditional galleries while capturing its forward-thinking ethos.

The resulting logo and branding design centre around abstract forms drawn from the negative space of the letters P and B, creating a distinctive and adaptable graphic mark. Used across shopfront signage, event materials and digital platforms, the identity balances minimalism with visual intrigue — giving Peach Black a memorable, cohesive presence that reflects its creative spirit.